From time to time, we like to take a break from talking about ourselves and instead, provide you an inside perspective from the client's side of the table. This month we take a look inside NOVICS of Alexandria, VA. Brian Morith, CEO at NOVICS was kind enough to give us his thoughts on working with Branding Experiences to brand his company.
| Client Name: | NOVICS |
| Client Contact: | Brian Morith / CEO |
| BrandXP Contact: | Mitch Dowell |
| Project Type: | Website, Logo Enhancement, Business Cards |
Unique Challenge: |
To assist a new company create a unique and modern visual branding identity that would position them above and apart from their industry peers; establish a unique visual feel that conveys professionalism, reliability, and a nationwide presence. Project included website design, logo enhancement and business card layout. |
| View Project Results: |   |
Briefly discuss the state of your previous site prior to having it re-designed.
We had a previous website through our email / web hosting service that was basic at best.
What was your greatest fear in choosing a branding/design company, and why?
We were concerned that it would take a long time for the designer to come up with the design and feel that we were looking for.
What made you ultimately decide to move forward with Branding Experiences?
We were introduced to Branding Experiences through a mutual acquaintance who highly recommended their work. After reviewing their portfolio online, it became clear that their style was what we wanted.
During the prototyping phase, did you feel comfortable that Branding Experiences was picking up on the vibe you were going after with your branding?
Yes.
Was there anything that you experienced, good and/or bad, during the site branding/design process that you were not expecting?
Mitch was patient and willing to work at our pace, which was greatly appreciated.
What has been the overall response/reaction to your new branding from your target audience?
Everyone who has seen it has loved it.
Additional thoughts/comments not covered by the above questions:
Thanks for an awesome job. We look forward to working with Branding Experiences in the future!
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