From time to time, we like to take a break from talking about ourselves and instead, provide you an inside perspective from the client's side of the table. This month we take a look inside MInor Maintenance in Potomac Falls, VA. Mark West, owner of Minor Maintenance was kind enough to give us his thoughts on working with Branding Experiences to help launch their initial web presence and print collateral.
| Client Name: | Minor Maintenance, LLC |
| Client Contact: | Mark West, Owner |
| BrandXP Contact: | Mitch Dowell |
| Project Type: | Website design, brochures and business cards, social media graphics |
| Unique Challenge: | Create and develop an online and print identity for a home repair and home improvement company that rivals their national franchise competitors; yet with a personal, community-friendly vibe that appeals to the demographics of their speciic coverage area. |
| View Project Results: |    |
Briefly discuss the state of your marketing materials prior to working with us.
We had no website. We worked closely with Branding Experiences to design a website that fit our budget and marketing space.
What was your greatest fear in choosing a design / branding company, and why?
Our fear was we had no experience with digital media. We didn't know how to start.
What was your 2nd greatest fear in choosing a design / branding company, and why?
None.
What made you ultimately decide to move forward with Branding Experiences?
After many conversations with many web designers, Branding Experiences took the time and effort to ease our fears. The patience to answer all our questions and went the extra mile to meet with us during all phases of the design and implementation process.
During initial messaging & collateral prototyping, did you feel comfortable that Branding Experiences was picking up on the "vibe" that you were going after with your re-branding?
They knew what we were going for immediately. Their pre-research of our market was key.
Was there anything that you experienced, good and/or bad, during the project process that you were not expecting?
Because of our budget, we did not expect such a robust website.
What has been the overall response / reaction to the new branding from your target audience?
Still relatively new in the market place, our target audience is growing month over month.
Additional thoughts/comments not covered by the above questions:
None
Need a Greener Lawn?
Branding Experiences helps a lawn care franchisee balance the name recognition of the national brand with their expertise of local communities and their lawn care needs.
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